trends & insight

We’re spending billions on the wrong things. Brands pour money into “activations” that fans actively try to avoid. ❌ More plastic koozies. ❌ Another branded photo wall. ❌ Ambassadors waving signs in 90-degree heat. But at 3:00 PM at a festival, the fan’s “immediate problem” isn’t a lack of branded ...

There’s a quiet assumption baked into almost every live event – You need chairs, so you rent them. You transport them. You stack them. You deploy them. And when the event is over, you clear them out as quickly as possible. It’s a line item. A cost. Something operational teams ...