trends & insight

The most valuable 18 inches of real estate at your event. 📐 While sponsors are fighting for a few seconds of attention on a crowded stage, the seating sponsor is already “home.” The average fan stays in a seated area for hours. That is 100% share of voice in a ...

The most expensive thing at your event is “Resentment.” 📉 After a fan pays for tickets, parking, and $12 water, being told they have to pay another $20 just to sit down creates a “nickel-and-dimed” feeling that sours the brand experience. But there is a better way to build loyalty: ...

The most stressful 100 yards of your event is the Gate. Is a 10lb folding chair slowing it down? Every minute a fan spends frustrated in a security line is a minute they aren’t engaging with your sponsors or visiting concessions. One of the biggest hidden bottlenecks? The “BYO” chair. ...

The biggest bottleneck at your event isn’t your ticket scanner. It’s the folding chair. 🪑 If you want to see the “friction” in a modern event, look at the security gate at 9:00 AM. Thousands of fans lugging awkward, heavy chairs across gravel. Security teams manually unfolding every single one ...

We’re spending billions on the wrong things. Brands pour money into “activations” that fans actively try to avoid. ❌ More plastic koozies. ❌ Another branded photo wall. ❌ Ambassadors waving signs in 90-degree heat. But at 3:00 PM at a festival, the fan’s “immediate problem” isn’t a lack of branded ...

There’s a quiet assumption baked into almost every live event – You need chairs, so you rent them. You transport them. You stack them. You deploy them. And when the event is over, you clear them out as quickly as possible. It’s a line item. A cost. Something operational teams ...